Brendan is the formulator and cofounder of Vega, bestselling author of the Thrive book series, creator and host of the Thrive Forward web series, and editor in chief of Thrive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion.
Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.
With a desire to spread the message, Brendan created Thrive Forward, a web series packed with information on how to adopt a clean, plant-based diet. Consisting of over 40 videos, meal plans, and recipes, it has become the go-to resource for beginners and elite athletes alike. And it’s all free.